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The FAC

Client
SME consulting
Category
Branding, Web design, Web development
YEAR
2020
Creating clarity in the most confusing of times
The Finacieel Advies Corona provided essential support to small business owners and entrepreneurs in the Netherlands affected by the Covid-19 pandemic. We've worked closely together to create a fresh and unconventional positioning topped off with a modern website.

Challenge

Initiated by a group of students, TheFAC needed to establish credibility and find a way to reach businesses across the country while working on a small budget. To achieve this, the marketing strategy, branding and website previously established by the founders had to undergo a throughout transformation.

Goal

To create an approachable, youthful but also professional brand with outstanding digital presence. I helped develop and execute a comprehensive marketing strategy supported by a high-performing website that entices entrepreneurs to engange in conversation about their business needs and struggles.
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full case study coming soon!

other projects

Creative direction
Copywriting
Logo design

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.