Client
B2B manufacturer
Category
Branding, Web design
YEAR
2022
Shaping the future of indoor air safety
The UV-C disinfection devices from Imperial is a unique product category offered by the Polish lighting fixtures manufacturer. To strengthen the independent nature of UV-C products in Imperial's portfolio, I helped the company create clarity in their promotion strategy and accelerate growth through a comprehensive digital brand transformation.

Challenge

My role was to consolidate Imperial’s UV-C products under an independent, recognisable name, which would increase awareness, build reputation as well as enhance relationships with distributors and customers in light of the predicted post-pandemic decline in demand for disinfection products.

Goal

The desired product was the creation of an exclusive, uniquely positioned B2B brand topped off with a fully custom, unique web experience.
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Influenced by the events following the Covid-19 pandemic, the brand's purpose is to bring hope for better times, by putting an end to the dangers of bacteria, viruses or other pathogens. Cease is a promise of safety and protection through advanced technology and quality craftsmanship, which is expressed throughout the brand's visual identity.

Ultimately, the use of bold, modern sans serif font for the logotype sets tone for the professional and confident character of the brand, while the Case logo mark and icon form a versatile creative unit suitable for a variety of applications, from digital media, to print. Sparingly used blue midtones and fluid gradients compliment the clean greyscale color palette which work well together to create a sense of purity and sophistication as well as a spirit of innovation through the blend of smooth shadows and minimalist visual elements.

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Creative direction
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.