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Carees

Client
Fashion accessories startup
Category
Branding
YEAR
2022
Brand identity inspired by the timeless comfort of nature
Carees is a fashion accessories ecommerce startup looking to launch their first product - a set of versatile high heel protectors. We've collaborated to create an exclusive yet bold brand identity for women that want to look great and walk their own paths.

Challenge

Existing stiletto accessories and protectors are inconvenient, unreliable and unsexy. Our challenge was to switch this pereption and create a brand that fashionable women of all ages can be proud to wear on a daily basis as well as the most special of occasions.

Goal

Create an elegant yet youtful brand image and communications strategy that inspires women to take care of their feet, their shoes and health, without sacraficing their style.
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full case study coming soon!

The visual creative direction for this brand identity originated by drawing inspiration from the unique shape of Carees' heel protectors, resembling the alluring shapes of most beautiful flowers such as the cherry blossom and Amaryllis. From there, the versatile Caree Blossom brand icon was constructed on top of the elegant, feminine logotype. The botanic themes and light color palette have been enhanced by the contrasting, stark orange color, which sets out to represent boldness and courage. In combination with vintage, nostalgic imagery, Carees takes on a timeless, elegant, yet youthful character.

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Creative direction
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.